DEPARTMENT OF MARKETING MANAGEMENT : Introduction
Established in 2013
The Department of Marketing Management been established in the year 2013 with an aim to strive for skill enhancement among the undergraduate students.
The Department of Marketing Management been established in the year 2013 with an aim to strive for skill enhancement among the undergraduate students. The department has been conducting a variety of activities like visits, competitions, exhibitions and guest lectures in order to achieve the objectives since its inception.
The Department plays a pivotal role in enhancing ‘knowledge and skill’ of the student. As global economic growth occurs, understanding marketing in all cultures is increasingly important.
Marketing addresses global issues and describes concepts relevant to all marketers. There are many challenges in front of Marketing like cut throat competition, rapidly changing technology, standard quality, reasonable prices, personnel etc.
The economic, political and social changes that have occurred over the last decade have dramatically altered the landscape of global business, Telecommunications, videophones, facsimile machines, the internet and satellites are helping companies to optimize their planning, production and procurement processes. Due to this the flow of goods is moving around the globe at lightning speed.
Marketing and Management is developing science. It is concerned with seeing that the jobs gets done, its task all centers on planning and guiding the operations, that are going on in the organization.
Management has now been regarded as a very important subject in the curriculum of all advanced Universities and many professional bodies in India. Marketing Management Department focuses on all the relevant business ethics, norms, standard rules, business practices etc. to the students, so that in future they are able to face any challenge occurs in the field of marketing.
DEPARTMENTAL EXPERTISE AND SERVICES
Entire staff in the department is Ph.D
The Department intends to undertake a Minor Research Project of the Savitribai Phule Pune University in the coming academic year.